River Cruise Comparison: Finding the Perfect Fit
- Amanda Swaggert
- Jan 11
- 5 min read

River cruises offer a unique way to explore destinations, but not all river cruise lines are created equal. From pricing and accommodations to inclusions and niche customers, each company has its own strengths. Here’s a detailed comparison to help find the perfect river cruise experience.
Niche Customers
- Active Travelers: AmaWaterways caters to active travelers with guided bike tours, hiking excursions, and onboard fitness options. Their cruises are perfect for those who want to stay active while exploring destinations. Amawaterways also offers golf focused cruises and the have a ship that features a pickleball court!
- Luxury Seekers: Riverside Luxury Cruises and Tauck appeal to travelers who prioritize luxury, personalized service, and exclusivity. These lines are ideal for clients who want a high-end, all-inclusive experience with top-notch service and amenities.
- Cultural Enthusiasts: Tauck and AmaWaterways both attract travelers who value cultural immersion. Tauck’s exclusive experiences, like private tours and local expert-led excursions, are perfect for those seeking deeper connections with destinations.
- Destination-Focused Travelers: Viking appeals to curious travelers who want a destination-focused experience. Their itineraries emphasize cultural immersion through shore excursions, onboard lectures, and performances.
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Food and Beverage
- AmaWaterways: Exceptional dining with all meals included, featuring fine wine, beer, and soft drinks during lunch, dinner and happy hour. Their Chef’s Table specialty restaurant is a highlight.
- Riverside Luxury Cruises: Culinary excellence is a cornerstone, with fresh, on-demand meals and premium beverage packages included. Their focus on high-quality ingredients and personalized service sets them apart.
- Tauck: Offers nearly all meals as part of their all-inclusive pricing, often featuring gourmet dining experiences and beverages at dinner. Their culinary offerings are designed to complement their luxury positioning.
- Viking: Provides destination-inspired dining with regional specialties and wine pairings. They also include beer, wine, and soft drinks with meals, offering a high-quality yet approachable dining experience.
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Excursion Options
- AmaWaterways: Includes shore excursions in every port, with options for guided tours, bike rides, and hikes. Their excursions cater to a range of activity levels, making them a great choice for active travelers.
- Riverside Luxury Cruises: Offers flexible excursion options, allowing guests to choose between guided tours or independent exploration. This flexibility appeals to travelers who want to customize their experience.
- Tauck: Excursions are a highlight, with exclusive access to cultural and historical sites. Their tours often include unique experiences, such as private events or behind-the-scenes access, making them ideal for clients seeking something truly special.
- Viking: Includes one shore excursion in every port, with a focus on cultural and historical immersion. Their excursions are designed to provide a deeper understanding of the destinations, making them a favorite for curious, destination-focused travelers.
Price
River cruises generally fall into the premium or luxury category, but pricing can vary significantly depending on the cruise line and inclusions. For example:
- AmaWaterways: Positioned as a luxury option, AmaWaterways offers competitive pricing with high inclusions like shore excursions, fine dining, and complimentary wine, beer, and soft drinks with meals.
- Riverside Luxury Cruises: Aimed at the ultra-luxury market, Riverside offers all-inclusive options with premium beverage packages and excursions.
- Tauck: Known for its all-inclusive pricing, Tauck includes nearly everything—gratuities, premium excursions, and even some exclusive experiences like private after-hours tours. However, this comes at a higher price point, often double that of other luxury lines.
- Viking: Viking offers premium river cruises at a slightly lower price point than Tauck or Riverside, making it a great option for travelers seeking a high-quality experience without the ultra-luxury price tag.
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What’s Included in the Fare
Each river cruise line offers a different level of inclusivity, which can significantly impact the overall value for your clients.
- AmaWaterways:
- Shore excursions in every port, including guided tours, hiking, and biking options.
- All dining onboard, including specialty dining at The Chef’s Table.
- Fine wine, beer, and soft drinks with lunch and dinner.
- Daily Sip & Sail cocktail hour.
- Wellness programming, including fitness classes and bicycles for independent exploration.
- High-quality Wi-Fi.
- Riverside Luxury Cruises:
- All meals onboard, with a focus on fresh, on-demand culinary experiences.
- Premium beverage packages, including fine wines, spirits, and cocktails.
- Personalized butler service for every suite.
- Shore excursions with flexible options for guided or independent exploration.
- 24-hour room service.
- Tauck:
- All meals onboard, plus some meals ashore at local restaurants.
- Unlimited beverages, including premium wines, spirits, and specialty coffee.
- All gratuities (onboard and ashore).
- Exclusive shore excursions, including private events and behind-the-scenes access.
- Airport transfers and luggage handling.
- High-quality Wi-Fi.
- Viking:
- One shore excursion in every port.
- All onboard meals, including regional specialties.
- Beer, wine, and soft drinks with lunch and dinner.
- 24-hour specialty coffee, tea, and bottled water.
- Free Wi-Fi.
- Port charges and taxes.
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Accommodations
- AmaWaterways: Spacious staterooms with modern amenities, including twin balconies on many ships. Their ships are designed for comfort and elegance, appealing to a wide range of travelers.
- Riverside Luxury Cruises: Ultra-luxury accommodations with some of the largest suite sizes in the industry, king-size beds, and spacious bathrooms. Personalized butler service is included, adding an extra touch of exclusivity.
- Tauck: Features 5-star or exceptional 4.5-star accommodations, often securing the best rooms in town for pre- and post-cruise stays. Their focus is on iconic properties and unique suites, making them a top choice for affluent travelers.
- Viking: Known for its Scandinavian-inspired design, Viking offers sleek, modern staterooms with thoughtful touches like heated bathroom floors and verandas. Their ships are designed for comfort and efficiency, appealing to travelers who appreciate clean, minimalist luxury.
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Active vs. Traditional River Cruises
- Active Cruises: AmaWaterways leads the way for active travelers, offering guided bike tours, hiking, and fitness-focused activities. These cruises are perfect for younger travelers or those who want to stay active while exploring.
- Traditional Cruises: Riverside Luxury Cruises, Tauck, and Viking cater to travelers seeking a more relaxed, luxurious experience. With personalized service, gourmet dining, and cultural immersion, these cruises are ideal for older travelers or those looking for a slower pace.
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What Sets Them Apart
- AmaWaterways: Perfect for active travelers and those seeking a balance of luxury and adventure. Their guided bike tours and hiking options make them stand out.
- Riverside Luxury Cruises: Focuses on ultra-luxury with spacious accommodations, personalized butler service, and flexible excursions. Their flexible rates and all-inclusive options make them a great choice.
- Tauck: Known for its all-inclusive pricing and exclusive experiences, Tauck is ideal for affluent travelers who want a seamless, VIP experience from start to finish.
- Viking: Offers a destination-focused experience with sleek, modern ships and cultural immersion. Their combination of premium pricing and high-quality inclusions makes them a strong choice for travelers who want a balance of value and comfort.
By understanding the differences between these river cruise lines, we can better match you with the perfect experience. Whether you are an active adventurers, luxury seeker, or cultural enthusiasts, there’s a river cruise that’s just right for you. Ready to book? Let’s find the perfect fit today!







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